This ritual of slumber time sweet treat has been in practice for many years, but what exactly led to its origin has remained somewhat of a mystery. It is said that once, when the famous actor Cary Grant came to St. Louis and stayed at The Roberts Mayfair, he wooed a woman with chocolate. It is believed that this is what gave birth to the custom of leaving chocolate pieces on the hotel pillows at night. Whatever the history behind this 'sweet' ritual may be, the fact is that it has received whole-hearted approval of the guests. Studies about hotel guests' preferences have revealed that chocolates rank quite high among the turndown gifts and services favored by guests.
Chocolate is a universally relished delicacy and it finds lovers across age and sex barriers. You will hard pressed to find anyone who can resist biting into a rich and creamy chocolate at any hour of the day. No wonder, the pillow-top treat of chocolate squares has delighted travelers for decades and continues to do so. There is hardly any other sweet that can please the hotel guests more. Most of the hotels order customized chocolate squares for using them as turndown gifts. By getting the pieces personalized with the hotel's name and logo, the hotel hopes to make a deeper impact on its guests and remain in their memories for a long time. An even more personal touch is added by having an appropriate message such as 'Good Night' imprinted on one side of the chocolate squares, while the other carries the name or logo. This small and subtle addition can go a long way in building a good rapport between the hotel and its guests.
There is another way in which the personalized chocolate squares can work as wonderful promotional gifts for the hotels. At times, the guests may not consume all their turndown gifts and carry them back when they leave. Eating them at home reminds them of their pleasant stay and if they share the treats with their friends, the hotel stands to get further publicity.
Many times, little gestures can make a big difference. When the gestures are as sweet as placing customized chocolate squares in the suites by the hotel people for their guests, they are bound to win favorable results for the hotel. The delicious squares contribute in their own little way to enhancing the pleasure of the guests' stay, giving them cherished memories of the visit and turning them into the hotel's loyal patrons.